Google AdWords, now known as Google Ads, is an advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and on other websites that participate in Google’s ad network. It is a pay-per-click (PPC) advertising platform, which means that businesses only pay when someone clicks on their ad.
To get started with Google Ads, businesses create an account, set up a campaign, and create ads that target specific keywords and demographics. They can choose the geographic location, time of day, and the devices on which their ads will appear.
Google Ads uses a bidding system, where businesses compete with each other to have their ads displayed for specific keywords or phrases. The cost of the ads depends on the competition for the keywords and the quality score of the ad. The quality score is a metric that measures the relevance and quality of the ad, the landing page, and the website.
Google Ads offers a range of ad formats, including text ads, display ads, video ads, and shopping ads. Businesses can also use Google Ads to remarket to users who have previously visited their website but did not convert.
Google Ads provides businesses with detailed analytics, including the number of clicks, impressions, conversions, and cost per click (CPC). This data can be used to optimize the campaign, improve ad targeting, and increase the return on investment (ROI).
Overall, Google Ads is a powerful advertising platform that enables businesses to reach their target audience and drive conversions. However, it requires careful planning, management, and optimization to ensure a successful campaign.
